You Can’t Market Manure at Lunchtime (Harvard Business Review Press, April 2024) will teach you how to craft a strategy for your company, no matter the industry, that turns creating environmental and/or social benefit into market advantage.

Consumers and critics often think that a company could be more sustainable if it would just pay more for its supplies, labor, and other inputs. They believe there is a sustainability switch somewhere that corporate executives can flip to reward the farmer for regenerative agricultural practices or ensure ethical recruitment of factory workers.

In reality, the complexities of national and global supply chains, competing priorities, and the challenge of messaging make authentically greening a company far harder than simply writing a bigger check. Drawing on her own successes and failures leading an almost $2 billion corporation towards a more sustainable future and insightful interviews with a dozen trailblazing businesspeople, Maisie Ganzler has learned there are, instead, many small levers you need to flip on a daily basis.