A practical manual for marrying corporate social responsibility and fiscal responsibility.

You Can’t Market Manure at Lunchtime is packed full of stories and real-life examples from the food world, but the lessons are universal. You’ll recognize yourself and your own challenges, and hopefully laugh along the way, as you learn how to put these lessons into action at your food company, clothing line, manufacturing business, or widget creator. This is no academic exercise; this is concrete guidance you can put to work tomorrow, with five big lessons for integrating sustainability into your business.